This project was realized in collaboration with interior designer Daniela Weber.
The Challenge
At the beginning of 2023, Daniela Weber from Dentsu was entrusted with the exciting task of creating a new home for the employees in Augsburg. GRAEF was able to provide support and guidance, especially regarding the furnishing concepts for both standard and custom-made furniture.
The goal was to develop a feel-good office that reflects the new Dentsu design concept. The aim was to create a workplace that would entice employees to return from their home offices back to the office. The new space was intended to form a harmonious connection between traditional Japanese aesthetics and modern technological progress, while also integrating local references to Augsburg. A particular priority was open structures that support the New Work concept and offer space for collaboration, enabling employees to communicate and interact creatively and effortlessly.
Unsere Lösung
The multifunctional entrance area, the “Welcome Zone,” greets employees and guests with an open and inviting design. The rotunda forms the heart of the office and is complemented by a modern kitchen and cafeteria as central meeting points. Various areas provide space for focused work, creative breaks, and informal conversations.
For shared time beyond work, a fully equipped barbecue area was added on the terrace.
“Performance Stage” – a cafeteria, work café, and presentation area during the day, and a stage, cinema, and much more in the evening.
Interior Design
Dentsu’s new office showcases an interior design concept that brings the company’s values and brand to life in an impressive way.
Soft, understated colors and materials create a calming atmosphere, while transparent curtains, gradient films, and as a standout feature the bokeh light installation introduce dynamic accents.
The light natural tones used for the flooring, walls, and furniture contribute to a serene and comfortable workspace.
The internal rooms for meetings, retreat, and focus are individually designed to match the consistent corporate design and have references to Augsburg or Japan.
