„Wir haben viele instagramable Spots geschaffen“

Hello Thomas, could you please start by explaining what makes this project so special?

Sure. What was unique is that we were able to fully utilize our entire range of services for Warner Music. This means everything from the initial idea, analysis, property search, contract negotiations with the landlord, interior design, furniture selection, all the way to the final app-controlled LED lights in the restroom. So, we not only delivered the design and the furniture but also accompanied the entire analysis process from the beginning. Advising Warner Music and creating a future-proof office was truly an exciting challenge. I was involved in this project for a total of three years, although the main work on it lasted two years. I was glad to have taken overall responsibility and to work together with the GRAEF team.

Can you tell us something about yourself and your education, and maybe how you were able to contribute?

I am originally a business administrator, which may sound a bit boring at first glance. But for me, it’s not just about paying attention to numbers and costs; it means doing things to the fullest, bringing intensity and passion for professionalism. I have an affinity for architecture, which also explains my connection to GRAEF. Our success was in the passion of the entire team; we were always ready to go the extra mile, whether in small details or important fundamental decisions.

How would you describe a creative hub to people who were not involved?

Simply put, it’s a space that enables creative work. However, it’s not just about workstations; it offers diverse opportunities like a stage, a bar, and lounge areas. Only about 30 percent are tables; everything else is designed for creative work and inspiration.

How did you manage to combine these different usage options?

The balance between traditional workstations and creative areas was indeed a challenge. We separated "loud" elements like the bar and stage from the workstations as much as possible. But admittedly, they were also meant to be part of the whole. Individual rooms help keep the sound outside, but as soon as you step out, you are right in the middle of the action.

Did you design only the indoor spaces, or was there also an outdoor area?

We designed approximately 1,500 square meters indoors and 600 square meters outdoors. The terraces are extremely important in the summer. They are equipped with lounge furniture and music. Since it can get quite windy up there, the umbrellas are particularly sturdy, able to withstand wind speeds of up to 60 km/h.

Were you able to build everything you planned?

Not everything. We originally wanted to set up a stage on the terrace, but that was not possible for regulatory reasons. We do have neighbors here.

Does the design reflect the connection to music and art?

Absolutely. The stage, with its special wave shape and lighting, is a real highlight. It is already very popular with artists and is often shared on Instagram. That was a pleasant surprise.

Producing entertainment is also a technical challenge. What innovations did you implement?

We worked with a technical partner and installed, among other things, a Dolby Atmos room and large screens. The technical equipment enables hybrid listening experiences, where music sounds perfect both indoors and outdoors.

We don’t need to say much about the significance of Berlin for the creative industry. Did you also consider the city in the design?

The Berlin skyline is visible from the rooftop terrace. The TV tower is almost right above us, so to speak. However, we didn’t want to overly iconographically represent Berlin’s avant-garde scene; instead, we found a balance that appeals to both established and new artists. Different types of spaces allow for this balance.

Are there special rooms for producing content for social media?

Yes, definitely. Warner Music primarily uses mobile workstations. Platforms like Spotify, SoundCloud, and TikTok are central as they are important multipliers. There are many retreat areas where people like to hang out. The heart of it all is the Music Lounge, equipped with Dolby Atmos—a crucial place for signings. We created many “Instagrammable” spots, if I may quote one of the artists. Particularly the stage, but also the restrooms with their infinite reflections. The bar and other areas are designed to be inviting and to encourage social interaction. The aim was to create an atmosphere where creativity can thrive and where artists feel comfortable.

How did you ensure that the office supports collaboration among team members?

Collaboration was a key focus in our design. We created various zones for both focused work and group activities. For instance, there are breakout areas equipped with whiteboards and technology for brainstorming sessions. This encourages spontaneous meetings and creative exchanges, making it easy for team members to come together and share ideas.

What feedback have you received from Warner Music and its employees about the new office?

The feedback has been overwhelmingly positive. Employees appreciate the variety of spaces that cater to different work styles. Many have mentioned how inspiring it is to be in an environment that reflects the creative spirit of the company. The music lounge, in particular, has become a favorite spot for informal meetings and relaxation.

Do you think this project has set a new standard for creative office spaces?

Yes, I believe it has. We’ve seen that it’s possible to combine functionality with a strong aesthetic appeal while fostering a sense of community. This project demonstrates how a well-thought-out office design can enhance creativity and productivity, setting a benchmark for future projects in the creative industry.

What are your future aspirations in the field of office design?

My aspiration is to continue pushing the boundaries of what office spaces can be. I want to explore even more innovative designs that integrate sustainability and technology while promoting well-being and creativity. The journey of creating dynamic work environments is ongoing, and I’m excited to be part of it.